How We Built Brand Awareness for Haré Residence from the Ground Up

The Challenge

When Haré Residence approached us, they had a luxury project in the making, but no digital presence to match. A luxury residential development with high-end architecture and design, Haré deserved a brand image that captured its elegance and exclusivity. The challenge? No one knew about it. There was no social media, no online content, and not a single cohesive piece of communication in place. On top of that, the properties are positioned at a premium price point, which meant our marketing efforts had to build not just awareness, but desire.

Our Approach

At Mates Studio, we love a challenge. So we started from scratch. Researching the market, analyzing competitors, understanding buyer personas, and identifying the kind of visual language that communicates luxury lifestyle. Our primary strategy focused on Instagram, the perfect platform to tell a visual story. We curated a high-end aesthetic and developed a content plan that showcased the residence’s design, lifestyle, and future promise. Every post, color, and caption was planned with intention. Backed by 15+ years of design expertise, we made sure Haré looked as premium online as it is in reality.

The Results

The results speak for themselves. Before the residence was even completed, Haré began receiving inquiries from serious potential buyers. We generated buzz and interest solely through digital channels, proving the power of a well-planned real estate awareness campaign. Today, Haré is no longer a hidden gem, it’s an up-and-coming name in Kosovo’s premium property market, with growing recognition and credibility.

This wasn’t just a project about selling real estate. It was about crafting perception, building trust from the ground up, and showing how strategic marketing, when done right, can generate demand even before the product exists.