By Robin Canniford,Domen Bajde
Assembling Consumption marks a definitive step within the institutionalisation of qualitative company study. via accumulating major students and educators who examine markets, advertising and intake in the course of the lenses of philosophy, sociology and anthropology, this ebook clarifies and applies the investigative instruments provided by way of assemblage conception, actor-network conception and non-representational theory.
Clear theoretical rationalization and methodological innovation, along empirical purposes of those rising frameworks will supply readers new and fresh views on buyer tradition and industry societies. this can be a vital examining for either professional students and complicated scholars of markets, economies and social types of consumption.
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Assembling Consumption: Researching actors, networks and markets by Robin Canniford,Domen Bajde