By A. Arora,S. Bacouël-Jentjens

ads Confluence bargains a distinct mix of either conventional and modern social media pondering ads and built-in model promotions through the global. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens assemble articles that research inventive social advertisements in US, France, and Tunisia and provide a large spectrum of ads confluence from either the built and rising global. participants concentrate on either empirical reviews with sensible program in addition to examinations of theoretical and methodological advancements within the box of advertisements experiences. In all, they study the wide variety of worldwide and native ads suggestions, the intensity of built-in advertising communications, and the way forward for social media advertising.

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Advertising Confluence: Transitioning Marketing Communications into Social Movements (International Marketing and Management Research) by A. Arora,S. Bacouël-Jentjens


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